Equisoft, a global provider of advanced digital solutions for the insurance and wealth management industries, launched a mini-campaign to qualify new insurance leads in the USA. The project included a drive-to-web direct marketing component featuring a digital clock, the microsite above and follow-up emails. OH! developed all the copy required for this initiative.
Client: Equisoft / Bob
Mandate: DM copywriting • Web writing
Language: English
Axis Lighting, a leading North American supplier of architectural lighting on the cutting edge of innovation and design, needed to overhaul its website, an extensive platform showcasing more than 45 product families. OH! reworked most English texts before adapting the entire content into French.
Client: Axis Lighting
Mandate: Copywriting, French adaptation and content integration
Languages: English and French
Equisoft, a global provider of advanced digital solutions for the insurance and wealth management industries, was seeking an identity and messaging more in line with its new positioning based on the business needs of its clients. OH! developed English copy for the approach, which encompasses content for the website and marketing documents.
Client: Equisoft
Mandate: Branding • Web writing • Print material • PR
Language: English
Montrusco Bolton, specialized in investment solutions and established in 1946, wanted to revamp its brand and modernize its online presence. In addition to writing most of the copy, OH! provided a new breakdown for content, along with theme lines centered on scaling the highest peaks, in keeping with the four pillars of its new identity: dynamism, proactivity, active listening and open-mindedness.
Client: Gauthier Designers
Mandate: Branding • Web writing
Languages: English copywriting and French adaptation
Universal Conversion Technologies, a subsidiary of Equisoft specialized in life insurance data migration and conversion, was refreshing its identity and messaging, in line with the new Equisoft positioning. OH! played a key part in renewing the website and corporate brochure for this company based in the United States,.
Client: UCT
Mandate: Branding • Web writing • Print material
Language: English